The Fund For Artists was an initiative of The San Francisco Foundation and East Bay Community Foundation to attract new donors to artists. Between 2004 and 2010, the program:
- Funded 116 new works by 181 artists
- Raised $729,254 in contributions
- Attracted more than 3,120 individual donors, many of them who had never before given to artists.
Helicon and WolfBrown conducted research on the donors to the artists projects asking:
- Who donated to the artists projects?
- What motivated them to give?
- How were these donors to artists similar to or different from donors to arts institutions?
The research confirmed that values shape giving more than any other factor, and identified successful strategies that artists and arts organizations can use to connect with donor values. While the study focused only on donors in the Bay Area, the findings seem to have national resonance.